Client
Nordlys
What client does
Creative marketing
Scope
Web design - Social media
Project goal
The primary focus of this project was to expand the visual ecosystem by translating its core values into a consistent digital presence. My role involved designing strategic subpages that integrate with the existing web architecture, alongside expanding social media system. The goal was to ensure that every touchpoint reflects the brand’s commitment to precision and premium aesthetics.
Design decisions
The creative direction was strictly guided by the established brand manual to ensure absolute continuity in color palette, typography, and core aesthetics. My focus was on strategically embedding the business’s values into the new layouts, prioritizing a clear information hierarchy and visual clarity. By balancing white space with high-impact content, I enhanced the user journey, making complex data easily digestible while maintaining the premium, professional feel of the NORDLYS identity.
